Old Spice: No Sweat In The NFL
CDs: Ashley Davis-Marshall // Matt Sorrell
AD: Robbie Rane
Adweek Top 10 W+K Campagins

In 2019 Montez Sweat was drafted into the NFL. At the time Old Spice was the Offical Sweat and Odor Blocker of the NFL. So clearly there was a problem. Old Spice went on an all out campagin to keep Sweat out of the NFL to Montez’s unending confusion. 






Montez and Old Spice battled it out in OOH on the way to the Commanders Stadium 



We ran a print ad battle in the Washington Post.