CDs: Ashley Davis-Marshall // Matt Sorrell
AD: Robbie Rane
Adweek Top 10 W+K Campagins
In 2019 Montez Sweat was drafted into the NFL. At the time Old Spice was the Offical Sweat and Odor Blocker of the NFL. So clearly there was a problem. Old Spice went on an all out campagin to keep Sweat out of the NFL to Montez’s unending confusion.
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Montez and Old Spice battled it out in OOH on the way to the Commanders Stadium
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We ran a print ad battle in the Washington Post.
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